Bringing Colombian Coffee to North American Shelves: GCC and Juan Valdez Join Forces

The Green Coffee Company has signed an agreement with Juan Valdez for the exclusive third-party rights to sell Juan Valdez-branded coffee in supermarkets and institutional retailers across the U.S. and Canada.GCC and Juan Valdez expect to leverage the iconic coffee brand to sell coffee from Green Coffee Company's proprietary coffee supply growing on its over 10,000 acres of coffee farms in Colombia and from the coffee that GCC will buy from thousands of smaller surrounding farmers to be sold under the brand.This agreement will help all participating coffee growers from all regions of Colombia to realize the value of selling products to retail and wholesale clients, rather than as pure commodity products, in the U.S. and Canada under one of the world's most recognizable coffee brands.

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